Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
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2014
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my-utar-eprints.17062017-08-14T01:52:40Z Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee H Social Sciences (General) 2014-11 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf Chi, Angela Yong Yen and Chee, Chai Mei and Cheng, Chiang Fu and Von, Tee Yee (2014) Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry. Final Year Project, UTAR. http://eprints.utar.edu.my/1706/ |
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Universiti Tunku Abdul Rahman |
building |
UTAR Library |
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Malaysia |
content_provider |
Universiti Tunku Abdul Rahman |
content_source |
UTAR Institutional Repository |
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http://eprints.utar.edu.my |
topic |
H Social Sciences (General) |
spellingShingle |
H Social Sciences (General) Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
format |
Final Year Project / Dissertation / Thesis |
author |
Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee |
author_facet |
Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee |
author_sort |
Chi, Angela Yong Yen |
title |
Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
title_short |
Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
title_full |
Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
title_fullStr |
Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
title_full_unstemmed |
Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry |
title_sort |
factors influencing generation y‘s online purchase intention in book industry |
publishDate |
2014 |
url |
http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf http://eprints.utar.edu.my/1706/ |
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1646030749139206144 |
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13.252575 |