Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry

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Main Authors: Chi, Angela Yong Yen, Chee, Chai Mei, Cheng, Chiang Fu, Von, Tee Yee
Format: Final Year Project / Dissertation / Thesis
Published: 2014
Subjects:
Online Access:http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf
http://eprints.utar.edu.my/1706/
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record_format eprints
spelling my-utar-eprints.17062017-08-14T01:52:40Z Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry Chi, Angela Yong Yen Chee, Chai Mei Cheng, Chiang Fu Von, Tee Yee H Social Sciences (General) 2014-11 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf Chi, Angela Yong Yen and Chee, Chai Mei and Cheng, Chiang Fu and Von, Tee Yee (2014) Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry. Final Year Project, UTAR. http://eprints.utar.edu.my/1706/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Chi, Angela Yong Yen
Chee, Chai Mei
Cheng, Chiang Fu
Von, Tee Yee
Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
format Final Year Project / Dissertation / Thesis
author Chi, Angela Yong Yen
Chee, Chai Mei
Cheng, Chiang Fu
Von, Tee Yee
author_facet Chi, Angela Yong Yen
Chee, Chai Mei
Cheng, Chiang Fu
Von, Tee Yee
author_sort Chi, Angela Yong Yen
title Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
title_short Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
title_full Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
title_fullStr Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
title_full_unstemmed Factors Influencing Generation Y‘S Online Purchase Intention In Book Industry
title_sort factors influencing generation y‘s online purchase intention in book industry
publishDate 2014
url http://eprints.utar.edu.my/1706/1/factors_influencing_Generation_Y_s_online_purchase_intention_in_book_industry.pdf
http://eprints.utar.edu.my/1706/
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score 13.252575