Factors influencing the online shopping behavior of students in UTAR, Kampar Campus

• المؤلفون الرئيسيون: Chai, Kar Yen, Lee, Yong Wei, Peh, Jing Ting, Yap, Hew Yeng
• التنسيق: Final Year Project / Dissertation / Thesis
• منشور في: 2018
• الموضوعات: HM Sociology
• الوصول للمادة أونلاين: http://eprints.utar.edu.my/3357/1/fyp_PR_CKY_2018.pdf; http://eprints.utar.edu.my/3357/

Recently, National Consumer Complaints Centre (NCCC) found out that there are more and more online shopping users become the victims of unscrupulous online merchants in Malaysia. There were 7,692 complaints and amounting to a loss of RM4 million which were reported at NCCC’s Annual Consumer Complain...