Factors that influence continuous usage intention of mobile loyalty applications in Malaysia

• المؤلفون الرئيسيون: Chuah, Lai Teik, Foo, Hui Lin, Tan, Jenny Mei Kee, Lee, Ling Ni, Yip, Yan Yee
• التنسيق: Final Year Project / Dissertation / Thesis
• منشور في: 2019
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://eprints.utar.edu.my/3928/1/fyp_MK_2019_CLT_%2D_1606991.pdf; http://eprints.utar.edu.my/3928/

In this modern era of globalization, Information Technology (IT) industry is growing rapidly and digital devices have been embedded in everyone daily life. In order to capture the market trend, many organizations have engaged in the development of mobile application software for mobile devices and a...