Investigation of Malaysian youth’s intention to participate in the gig economy

• المؤلفون الرئيسيون: Hon, Jin Kang, Loh, Yi Xuan, Wong, Yun Tinn
• التنسيق: Final Year Project / Dissertation / Thesis
• منشور في: 2023
• الموضوعات: HB Economic Theory; HC Economic History and Conditions; HG Finance
• الوصول للمادة أونلاين: http://eprints.utar.edu.my/6068/1/fyp_FE_2023_HJK.pdf; http://eprints.utar.edu.my/6068/

In this study, the central theme is to investigate the intention of Malaysian Youth to participate in the Gig economy. Attitudes (ATT), Perceived Behaviour Control (PBC), Subjective Norm (SN), Pull Motivation (PLM), and Push Motivation (PSM) will be the exogenous variables (IV) in our study. Further...