The influence of service quality on customer patronage intention: the moderating ‎effects of firm's image

• Main Authors: Rahman, Muhammad Sabbir, Abdel Fattah, Fadi Abdel Muniem
• 格式: Conference or Workshop Item
• 语言: English
• 出版: 2016
• 主题: HF Commerce; HF5001 Business. Business Administration; HF5410 Marketing. Distribution of products
• 在线阅读: http://irep.iium.edu.my/49720/4/49720.pdf; http://irep.iium.edu.my/49720/; http://www.iium.edu.my/iltc2016

This article seeks to introduce the influence of service quality on customer patronage intention of exploring the moderating role of firm’s image from the perspective of health insurance customers. In testing the hypotheses this research applied a self-administered survey technique to collect the da...