Social enterprising observance among B40 urban women for socioeconomic sustainability

• Main Author: Rokis, Rohaiza
• Format: Conference or Workshop Item
• Language: English; English
• Published: European Center of Sustainable Development 2019
• Subjects: HM1176 Social influence. Social pressure; HM831 Social change
• Online Access: http://irep.iium.edu.my/74877/7/74877%20%20SOCIAL%20ENTERPRISING%20OBSERVANCE.pdf; http://irep.iium.edu.my/74877/1/DrRR%20%28ICSD%202019%2C%20Rome%2C%204-5%20Sept%202019%29.pdf; http://irep.iium.edu.my/74877/; https://ecsdev.org/images/conference/7thICSD2019/Proceedings-abstracts-7ICSDpdf.pdf

This article explores the enterprising capabilities of economically challenged women in the urban city of Kuala Lumpur, Malaysia. The study assumes that entrepreneurial awareness and entrepreneurial intention are good predictors of women who are socioeconomically sustainable. The study sample compri...