Social enterprising observance among B40 urban women for socioeconomic sustainability

• المؤلف الرئيسي: Rokis, Rohaiza
• التنسيق: Conference or Workshop Item
• اللغة: English; English
• منشور في: European Center of Sustainable Development 2019
• الموضوعات: HM1176 Social influence. Social pressure; HM831 Social change
• الوصول للمادة أونلاين: http://irep.iium.edu.my/74877/7/74877%20%20SOCIAL%20ENTERPRISING%20OBSERVANCE.pdf; http://irep.iium.edu.my/74877/1/DrRR%20%28ICSD%202019%2C%20Rome%2C%204-5%20Sept%202019%29.pdf; http://irep.iium.edu.my/74877/; https://ecsdev.org/images/conference/7thICSD2019/Proceedings-abstracts-7ICSDpdf.pdf

This article explores the enterprising capabilities of economically challenged women in the urban city of Kuala Lumpur, Malaysia. The study assumes that entrepreneurial awareness and entrepreneurial intention are good predictors of women who are socioeconomically sustainable. The study sample compri...