Quality audit indicators for inbound tourism: a qualitative study on Malaysian travel agencies

• Main Authors: Saad, Mazni, Mohamad Ali, Afiza, Ismail, Zahid, Mohd Arop, Nor Hafizah
• 格式: Book Chapter
• 語言: English
• 出版: Springer Nature Switzerland AG 2021
• 主題: TX901 Hotels, clubs, restaurants, etc. Food service
• 在線閱讀: http://irep.iium.edu.my/88824/1/2021_Book_EurasianBusinessPerspectives.pdf; http://irep.iium.edu.my/88824/; https://link.springer.com/chapter/10.1007/978-3-030-65085-8_13

Quality assurance is fundamental to all business activities in the tourism sector as it is advantageous to market recognition and competitiveness. Awareness of the importance of quality assurance certifications is already in place in Malaysia however it is still under-researched. Thus, this study ai...