The effect of network externalities on the perception of a new service offering mobile banking

• Main Authors: Ewe, Soo Yeong *, Yap, Sheau Fen, Lee, Christina Kwai Choi
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2012
• 主題: HF Commerce
• 在線閱讀: http://eprints.sunway.edu.my/189/1/Ewe%20Soo%20Yong%20-%20The%20Effect%20of%20netowrk%20externalities%20on%20the%20perception%20of%20a%20%20new%20service%20offering%20mobile%20banking.pdf; http://eprints.sunway.edu.my/189/

This study extends previous research by determining if potential adopters' perception of innovation characteristics mediates the effects of network externalities towards their intention to use mobile banking. The study also explores the possible moderating effects of technology anxiety between...