Media issues and impact: From positivism to phenomenology, audience attitudes and concerns - social media and shopping malls as 'ready-to-hand'

• 主要作者: Wilson, Tony *
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2012
• 主題: H Social Sciences (General); HM Sociology
• 在線閱讀: http://eprints.sunway.edu.my/213/1/Tony%20Wilson%20-%20Media%20Issues%20and%20Impact%20From%20positivism%20to%20phenomenology.pdf; http://eprints.sunway.edu.my/213/

Consumers engage with branded space, time, and products therein, responding immersively to digital marketing or downtown malls. What media (in)formed or materially shaped mode of audience address is appropriate to these perceptive participants? In turn, are their responses therein reasonably rendere...