3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan

• المؤلفون الرئيسيون: Mohd Shahril, Nurshafiqa Ain, M. Mujir, Mohd Shaleh, Hassan, Oskar Hasdinor
• التنسيق: مقال
• اللغة: English
• منشور في: College of Creative Arts 2024
• الموضوعات: Commodities. Commercial products. Generic products
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/108897/1/108897.pdf; https://ir.uitm.edu.my/id/eprint/108897/

This study explores and analyzes recent design-driven innovation (DDI) practices in the SME furniture industries. The study was conducted in: an in-depth literature review and an analysis of the selected companies' in form and structure strategies for modern sofa commercialization where the fin...