Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili

• 主要作者: Zuhaili, Nur Izza Zafierah
• 格式: Student Project
• 语言: English
• 出版: Faculty of Business and Management 2019
• 主题: Marketing; Marketing research. Marketing research companies. Sales forecasting; Purchasing. Selling. Sales personnel. Sales executives
• 在线阅读: http://ir.uitm.edu.my/id/eprint/23545/1/PPb_NUR%20IZZA%20ZAFIERAH%20ZUHAILI%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23545/

Counterfeiting is a major issue for companies, governments and consumers. Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of social influence, status consumption, brand image, novelty seeking,...