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Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman

Today, rapid development of technology has caused both positive or negative affect and changes in the environment. While enjoying the convenience provided by technology, people should have the right mind-set in keeping and protecting their environment healthy. Therefore, the aim to conduct this stud...

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書誌詳細
第一著者:	Syed Ahmad Badiuzaman, Syed Muhammad Yusof
フォーマット:	Student Project
言語:	English
出版事項:	Faculty of Business and Management 2018
主題:	Environmental aspects. Green marketing Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
オンライン･アクセス:	http://ir.uitm.edu.my/id/eprint/23604/1/PPb_SYED%20MUHAMMAD%20YUSOF%20SYED%20AHMAD%20BADIUZAMAN%20M%20BM%2018_5.pdf http://ir.uitm.edu.my/id/eprint/23604/
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