A study on service quality dimensions towards customers’ satisfaction of Air Asia at Kuala Lumpur International Airport 2 / Kartini Afiqah Ahmad Budaya

• 主要作者: Ahmad Budaya, Kartini Afiqah
• 格式: Student Project
• 語言: English
• 出版: Faculty of Business and Management 2015
• 主題: Business logistics; Service industries; Consumer satisfaction; Customer services. Customer relations
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/25062/1/PPb_KARTINI%20AFIQAH%20AHMAD%20BUDAYA%20M%20BM%2015_5.pdf; http://ir.uitm.edu.my/id/eprint/25062/

Number of airlines has been increasing throughout the year. Customers have multi-choices to travel with in choosing airlines either with low-cost carriers (LCCs) or even Full-Service Carriers (FSCs). In order to deliver better quality service to the customers it is imperative for the airlines compan...