The effect of individualism and collectivism on customer satisfaction in retail sector asian versus western culture / Abdul Hamid Abdul Halim, Muhammad Hafizi Zamri and Mohd Faizol Rizal Mohd Rasid

• Main Authors: Abdul Halim, Abdul Hamid, Zamri, Muhammad Hafizi, Mohd Rasid, Mohd Faizol Rizal
• 格式: Article
• 语言: English
• 出版: Faculty of Business and Management and UiTM Press, Universiti Teknologi MARA, Malaysia. 2018
• 主题: Consumer satisfaction; Customer services. Customer relations
• 在线阅读: http://ir.uitm.edu.my/id/eprint/29299/1/29299.pdf; http://ir.uitm.edu.my/id/eprint/29299/

Customer satisfaction is defined as the customer's attitude towards the perceived service performance, which results from the differences in pre-existing expectations and the actual service performance. There are many factors that can lead to customer satisfaction, but instead of looking into a...