Teaching customer service principles using the massive open online course (MOOCs) platform / Noor Azlina Mohamed Yunus ... [et al.]

• المؤلفون الرئيسيون: Mohamed Yunus, Noor Azlina, Ibrahim, Norzawani, Zakaria, Ibhrahim, Zainuddin, Ahmad Zuhairi, Mohd Salleh, Mohammad Zaim, Abd Rahim, Nur Najjah
• التنسيق: مقال
• اللغة: English
• منشور في: UiTM Press 2024
• الموضوعات: Computer network resources. Internet in education. Web-based instruction; Higher Education
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/62215/2/62215.pdf; https://ir.uitm.edu.my/id/eprint/62215/

This study reviewed the effects of a developing MOOC platform for Customer Service Principles course in higher education. Essentially, the Customer Service Principles course is designed to give knowledge and exposure about the fundamental of customer service and discover how to deliver customer serv...