Factors influencing the adoption of Facebook as a marketing channel among SMEs in Nigeria as a developing country: a conceptual framework / Idris Na'umma Abdullahi, Mohd Heikal Husin and Ahmad Suhaimi Baharudin

• Main Authors: Abdullahi, Idris Na'umma, Husin, Mohd Heikal, Baharudin, Ahmad Suhaimi
• 格式: Article
• 语言: English
• 出版: Universiti Teknologi MARA, Perlis 2021
• 主题: Marketing; Online social networks
• 在线阅读: https://ir.uitm.edu.my/id/eprint/69325/1/69325.pdf; https://ir.uitm.edu.my/id/eprint/69325/; https://myjms.mohe.gov.my/index.php/intelek

This paper reviews empirical literature to develop a conceptual framework for the adoption of Facebook as a marketing channel by Small and Medium Enterprises (SMEs) in developing countries like Nigeria. Recent peer-review journal articles were reviewed to develop the conceptual framework for this st...