A study on consumer satisfaction towards service quality provided by Open University Malaysia (OUM) / Nazira S. Ashraff

• 主要作者: S. Ashraff, Nazira
• 格式: Student Project
• 语言: English
• 出版: 2012
• 主题: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• 在线阅读: https://ir.uitm.edu.my/id/eprint/72009/1/72009.pdf; https://ir.uitm.edu.my/id/eprint/72009/

The purpose of this research is to study the customer (students) satisfaction level towards the Mode of Learning, Tutor, Facilities, Administrator and Program Issues. These determinants are the key factor in measuring the satisfaction level of OUM's learners. Methods of acquiring information we...