The relationship between hotel attributes of online reviews and young adult travellers' purchasing decisions towards budget hotels: a case study of TripAdvisor / Nur Hanun Muhammad

• 主要作者: Muhammad, Nur Hanun
• 格式: Thesis
• 語言: English
• 出版: 2022
• 主題: Indexes (General); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Hotels. Bed and breakfast accommodations
• 在線閱讀: https://ir.uitm.edu.my/id/eprint/76601/1/76601.pdf; https://ir.uitm.edu.my/id/eprint/76601/

Online reviews on the travel website or similar digital platforms play a significant role as a reliable source of information for travellers before they purchase the booking at a budget hotel room. Many travellers including young adults can be influenced by the online reviews through the opinions an...