Consumer ethics in buying pirated DVDs: influencing factors / Sharonica Diliu and Mastina Miti
Piracy is different from counterfeit in terms of the consumer awareness of the legitimacy of a product. A counterfeit product is one which a manufacturer produces with the intention of deceiving customers by leading buyers to believe that they are purchasing the genuine article. A pirated product is...
محفوظ في:
المؤلفون الرئيسيون: | Diliu, Sharonica, Miti, Mastina |
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التنسيق: | Student Project |
اللغة: | English |
الموضوعات: | |
الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/78251/1/78251.pdf https://ir.uitm.edu.my/id/eprint/78251/ |
الوسوم: |
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