Perception on brand positioning of three star hotels in Kuala Terengganu, Terengganu / Zainuddin Zakaria … [et al.]

• 主要な著者: Zakaria, Zainuddin, Ismail, Mohd Khairi, Mat Rashid, Kartini, Abdul, Shaiful Azlan, Ahmad Ramli, Faten Fatehah
• フォーマット: 論文
• 言語: English
• 出版事項: Universiti Teknologi MARA, Perlis 2023
• 主題: Branding (Marketing)
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/82836/1/82836.pdf; https://ir.uitm.edu.my/id/eprint/82836/

The purpose of brand positioning is to change the perception of prospective customers compared to other brands in the same product category. Many business organisations try to steer the customer's mind on the target brand and its advantage in the market. To determine whether the positioning of...