Influence of halal logo on muslim consumer decision making / Samihah Mohamad Yunus

• المؤلف الرئيسي: Mohamad Yunus, Samihah
• التنسيق: Student Project
• اللغة: English
• منشور في: 2013
• الموضوعات: Halal food; Food industry and trade. Halal food industry. Certification
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/88416/1/88416.PDF; https://ir.uitm.edu.my/id/eprint/88416/

In recent years, halal logo has been a famous issue where Muslim consumers seem more concern with it. As lain out in the Quran, Halal described as lawful and permitted. However, due to the technology advancement, there are many issues raised regarding halal logo such as fake halal logo, the small si...