Proposing transmedia storytelling for Malaysian film industry: Thematic considerations

• Main Authors: Aziz, Jamaluddin, Mustaffa, Normah, Hamzah, Norhayati Haji
• 格式: Article
• 出版: Penerbit Universiti Kebangsaan Malaysia 2021
• 主題: GV Recreation Leisure; Communication. Mass media
• 在線閱讀: http://eprints.um.edu.my/36155/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85123536152&doi=10.17576%2fJKMJC-2021-3704-04&partnerID=40&md5=a815b17641fcf70688d474e304379fec

Media convergence is ultimately the result of the disruption in media technology, creating a new episteme that foregrounds the diverse and interlinked way a story travels across platforms. One crucial development of media convergence is transmedia. While media scholars argue that media convergence h...