Culture of brand origin (COBO): the impacts of language and linguistics on purchase intention of a brand

• 主要な著者: Amran Harun, Nabsiah Abdul Wahid, Osman Mohamad, Jaratin Lily, Charlie Albert Lasuin
• フォーマット: 論文
• 言語: English; English
• 出版事項: MCSER-Mediterranean Center of Social and Educational Research 2016
• 主題: HB1-3840 Economic theory. Demography
• オンライン･アクセス: https://eprints.ums.edu.my/id/eprint/29309/1/Culture%20of%20brand%20origin%20.pdf; https://eprints.ums.edu.my/id/eprint/29309/2/Culture%20of%20Brand%20Origin3.pdf; https://eprints.ums.edu.my/id/eprint/29309/; http://www.mcser.org/journal/index.php/mjss/article/viewFile/8642/8301; https://doi.org/10.5901/mjss.2016.v7n1p32

This paper provides new insights into origin effect by focusing on new significant parameters pertaining to culture namely language and linguistics factors. It is postulated that the identification of culture of brand origin (COBO) on the basis of its language, and evaluation on linguistics componen...