Perceived security towards e-banking services: an examination among Malaysian young consumers

• 主要な著者: Zaiton Osman, Azaze @ Azizi Bin Haji Abdul Adis, Grace Phang
• フォーマット: 論文
• 言語: English; English
• 出版事項: Penerbit UMS 2017
• 主題: HF5410-5417.5 Marketing. Distribution of products
• オンライン･アクセス: https://eprints.ums.edu.my/id/eprint/30775/1/Perceived%20security%20towards%20e-banking%20services.pdf; https://eprints.ums.edu.my/id/eprint/30775/2/Perceived%20security%20towards%20e-banking%20services1.pdf; https://eprints.ums.edu.my/id/eprint/30775/; https://jurcon.ums.edu.my/ojums/index.php/JAAAB/issue/view/172; https://doi.org/10.51200/jaaab.v0i0.1272

Electronic banking (or e-banking) has experienced an exponential growth in Malaysia in the recent years. It transforms the traditional banking services and leads to a huge shift in global marketing practices. Despite its popularity, many consumers still doubt about its efficiency and effectiveness....