The influence of 4P marketing on housewives’ spending patterns in Malaysia

• 主要な著者: Norimah Rambeli, Ramli, Dyg Affizah, Awg Marikan, Noor Al Huda, Abdul Karim, Emilda, Hashim, Asmawi, Hashim
• フォーマット: E-Article
• 言語: English
• 出版事項: Geografia: International Journal of Development, Society and Environment 2015
• 主題: H Social Sciences (General); HF Commerce
• オンライン･アクセス: http://ir.unimas.my/id/eprint/17899/1/The%20influence%20of%204P%20marketing%20on%20housewives%E2%80%99%20spending%20patterns%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/17899/; http://ejournals.ukm.my/gmjss/article/view/18794/6024

The main focus of this study is to examine the demographic and psychological factors which influenced the spending patterns of housewives in Malaysia with special emphasis on the role of the 4P (product, price, promotion, place) marketing. Based on the factors, a total of 31 problem statements rel...