Slogans of Top Fast Food Brands : Advertising Appeal and Language

• المؤلفون الرئيسيون: Pung, Wun Chiew, Nurin Nisa', Aminuddin
• مؤلفون آخرون: Ting, Su Hie
• التنسيق: فصل الكتاب
• اللغة: English
• منشور في: UNIMAS Publisher 2023
• الموضوعات: PE English
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/43700/1/Slogans%20of.pdf; http://ir.unimas.my/id/eprint/43700/

Advertisements are an integral part of our life. We see them almost everywhere - billboards, television, magazines, the Internet, social media, etc. However, some advertisements seem to catch our attention better and stay in our memory longer than others. Additionally, we are able to recognise spec...