A REVIEW OF LITERATURE ON THE EVALUATION OF CUSTOMER SATISFACTION PATTERNS IN MOBILE BANKING SERVICES [UMA REVIS�O DA LITERATURA SOBRE A AVALIA��O DOS PADR�ES DE SATISFA��O DO CLIENTE EM SERVI�OS BANC�RIOS M�VEIS] [UNA REVISI�N DE LA LITERATURA SOBRE LA EVALUACI�N DE LOS PATRONES DE SATISFACCI�N DEL CLIENTE EN LOS SERVICIOS DE BANCA M�VIL]
Purpose: Providing high-quality e-banking services and trust is considered a basic strategy for attracting and retaining customers with mobile banking that is less investigated particularly in Iraq. A review of the literature was conducted to achieve these goals. Theoretical framework: The scarcity...
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AOS-Estratagia and Inovacao
2023
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