Psychographics segmentation in Mulu National Park

• المؤلفون الرئيسيون: Samdin, Zaiton, Abdul Aziz, Yuhanis
• التنسيق: مقال
• اللغة: English
• منشور في: IDOSI Publications 2015
• الوصول للمادة أونلاين: http://psasir.upm.edu.my/id/eprint/46040/1/Psychographics%20segmentation%20in%20Mulu%20National%20Park.pdf; http://psasir.upm.edu.my/id/eprint/46040/; https://www.idosi.org/aejaes/aejaes15(tesms)15.htm

Market segmentation is a crucial tool in ecotourism, which is used to identify and categorise the tourists. This paper describes the profile of tourists to Mulu National Park (MNP) based on the types of psychographic segmentation (activities, interest and opinion) in ecotourism. In general, the purp...