Visitors' segmentation at Penang National Park using place attachment approach
Market segmentation is an important tool in planning effective marketing strategies and a viable tool in the planning process for minimizing the impact of visitors‘ depreciative behavior, development of effective public relations, educational programs and visitor risk management. While studies ofvis...
محفوظ في:
المؤلف الرئيسي: | Ibrahim, Nabila Aiza |
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التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
2016
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الموضوعات: | |
الوصول للمادة أونلاين: | http://psasir.upm.edu.my/id/eprint/75882/1/FH%202017%2026%20IR.pdf http://psasir.upm.edu.my/id/eprint/75882/ |
الوسوم: |
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