National Library of Indonesia branding strategies through ancient manuscript and rare books collection

• المؤلف الرئيسي: Ali, Irhamni
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2012
• الموضوعات: Z Bibliography. Library Science. Information Resources
• الوصول للمادة أونلاين: http://eprints.usm.my/33031/1/National_library_of_republic_Indonesia__MUHA.pdf; http://eprints.usm.my/33031/; https://sites.google.com/site/usmicol2012/

The evolution of marketing strategies are changed all of theories and methods in marketing, including in libraries in marketing their products and institution. One marketing strategy that evolves today is Branding, Branding is a collection of theory and practice which aims to measure, build and mana...