An unvoiced complaint: an exploratory study of unifi complainers and non-complainers

• المؤلفون الرئيسيون: Fairuz, Azmi Elmy, Ahmad, Jamilah
• التنسيق: مقال
• اللغة: English
• منشور في: Diva Enterprises Pvt. Ltd. 2015
• الموضوعات: P87-96 Communication. Mass media
• الوصول للمادة أونلاين: http://eprints.usm.my/49308/1/elmyJamilah.pdf; http://eprints.usm.my/49308/; https://www.indianjournals.com/ijor.aspx?target=ijor:ijpss&volume=5&issue=9&article=008

This study was driven by the interest in marketing. It aimed to explore and better understand the responds styles of complainers, the factors affecting non-complainers to avoid complaining, and the personality traits of complainers and non-complainers. Many studies have been conducted in this area t...