Factors affecting customer satisfaction and retention in retail store

• Main Author: Panirchelvam, Dinesh
• Format: Thesis
• Language: English; English
• Published: 2021
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/26012/1/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf; http://eprints.utem.edu.my/id/eprint/26012/2/Factors%20affecting%20customer%20satisfaction%20and%20retention%20in%20retail%20store.pdf; http://eprints.utem.edu.my/id/eprint/26012/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121103

Retail success in today’s competitive market requires a great understanding and respect of the customers. Retail stores have undergone drastic changes and developments, whereby the importance of customer satisfaction and customer retention has become retailers’ main concern. This is because there is...