Inbound and Outbound Marketing
Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they ca...
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| 格式: | Book Section |
| 語言: | English |
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Penerbit UTHM
2020
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| 在線閱讀: | http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf http://eprints.uthm.edu.my/1850/ |
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my.uthm.eprints.18502021-10-27T07:12:38Z http://eprints.uthm.edu.my/1850/ Inbound and Outbound Marketing Ab Razak, Norfarahin Mustafa, Siti Aisyah Harun, Amran T Technology (General) Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they can satisfy it and to what need they can further create (Hubspot, 2016) – of which a role mostly played by the marketing team. Penerbit UTHM Harun, Amran Rashid, Umi Kartini 2020 Book Section PeerReviewed text en http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf Ab Razak, Norfarahin and Mustafa, Siti Aisyah and Harun, Amran (2020) Inbound and Outbound Marketing. In: Advance in Marketing Research. Penerbit UTHM, pp. 1-12. ISBN 789672389347 |
| institution |
Universiti Tun Hussein Onn Malaysia |
| building |
UTHM Library |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Tun Hussein Onn Malaysia |
| content_source |
UTHM Institutional Repository |
| url_provider |
http://eprints.uthm.edu.my/ |
| language |
English |
| topic |
T Technology (General) |
| spellingShingle |
T Technology (General) Ab Razak, Norfarahin Mustafa, Siti Aisyah Harun, Amran Inbound and Outbound Marketing |
| description |
Digital marketing has changed how businesses operate nowadays. When it comes to reaching and engaging consumers, effective marketing strategy is the key. Besides, in order to compete with the competitors, the companies should know everything about their customers from what their need is, how they can satisfy it and to what need they can further create (Hubspot, 2016) – of which a role mostly played by the marketing team. |
| author2 |
Harun, Amran |
| author_facet |
Harun, Amran Ab Razak, Norfarahin Mustafa, Siti Aisyah Harun, Amran |
| format |
Book Section |
| author |
Ab Razak, Norfarahin Mustafa, Siti Aisyah Harun, Amran |
| author_sort |
Ab Razak, Norfarahin |
| title |
Inbound and Outbound Marketing |
| title_short |
Inbound and Outbound Marketing |
| title_full |
Inbound and Outbound Marketing |
| title_fullStr |
Inbound and Outbound Marketing |
| title_full_unstemmed |
Inbound and Outbound Marketing |
| title_sort |
inbound and outbound marketing |
| publisher |
Penerbit UTHM |
| publishDate |
2020 |
| url |
http://eprints.uthm.edu.my/1850/1/Chapter%2001%20Inbound%20and%20Outbound%20Marketing.pdf http://eprints.uthm.edu.my/1850/ |
| _version_ |
1738580912834084864 |
| score |
13.252575 |