The influence of corporate social responsibility “communication and activities” on customer satisfaction and loyalty towards hypermarkets in Kuala Lumpur

As the number of hypermarket outlets in Malaysia continues to grow, they become more sophisticated in their marketing strategy and more competitive in terms of product quality, price, and service, resulting in fierce competition for patrons. This research examines how hypermarkets can attract more c...

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書目詳細資料
主要作者: Ghaffar Kadhim, Kadhim
格式: Thesis
語言:English
English
English
出版: 2022
主題:
在線閱讀:http://eprints.uthm.edu.my/8428/1/24p%20KADHIM%20GHAFFAR%20KADHIM.pdf
http://eprints.uthm.edu.my/8428/2/KADHIM%20GHAFFAR%20KADHIM%20COPYRIGHT%20DECLARATION.pdf
http://eprints.uthm.edu.my/8428/3/KADHIM%20GHAFFAR%20KADHIM%20WATERMARK.pdf
http://eprints.uthm.edu.my/8428/
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