Effect of gamification on mobile fitness application engagement using goal setting theory

• المؤلف الرئيسي: Pg. Arshad, Pg. Mohd. Auza’e
• التنسيق: أطروحة
• اللغة: English
• منشور في: 2020
• الموضوعات: HE Transportation and Communications
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/102241/1/PgMohdAuza%20ePgArshadPAHIBS2020.pdf.pdf; http://eprints.utm.my/id/eprint/102241/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:145999

Research efforts at investigating the extension and joint forces of Goal Setting Theory as internal forces with gamification as external forces on engagement have received less attention among scholars especially in mobile fitness application context in Malaysia. Thus, there have been calls for the...