Malay, Chinese, and internet banking
Purpose: The purpose of this paper is to focus on the impact of cultural traits on the intention to use internet banking. Drawing from the technology acceptance model and trust literature, the paper examines the influence of perceived ease of use, perceived usefulness, and trust on the intention to...
保存先:
| 主要な著者: | , , |
|---|---|
| フォーマット: | 論文 |
| 出版事項: |
Emerald Group Publishing Limited
2010
|
| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/26289/ http://dx.doi.org/10.1108/17506141011053069 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|