封面图片

Multimodal communication of corporate website design

This book examines the multinational corporate website designs from a communication perspective. It looks at the ways in which different multimodal modes are employed in disseminating information to customers. How persuasive is a corporate website? How multimodal modes are used to portray the compan...

全面介绍

Saved in:
书目详细资料
主要作者: Hassan, Hanita
格式: 图书
语言:English
出版: Penerbit UTM 2012
主题:
HD28 Management. Industrial Management
在线阅读:http://eprints.utm.my/id/eprint/30170/1/HanitaHassan2012_MultimodalCommunicationOfCorporateWebsiteDesign.pdf
http://eprints.utm.my/id/eprint/30170/
http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=537
标签: 添加标签
没有标签, 成为第一个标记此记录!
id my.utm.30170
record_format eprints
spelling my.utm.301702017-02-02T04:41:14Z http://eprints.utm.my/id/eprint/30170/ Multimodal communication of corporate website design Hassan, Hanita HD28 Management. Industrial Management This book examines the multinational corporate website designs from a communication perspective. It looks at the ways in which different multimodal modes are employed in disseminating information to customers. How persuasive is a corporate website? How multimodal modes are used to portray the company identity and ideology? How can a particular website design depict self–presentation? This book attempts to show that the aim of corporate websites is not restricted to promoting products but the roles of the websites are inclusive of building brand image, portraying the company identity and promoting their ideology. Penerbit UTM 2012 Book PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/30170/1/HanitaHassan2012_MultimodalCommunicationOfCorporateWebsiteDesign.pdf Hassan, Hanita (2012) Multimodal communication of corporate website design. Penerbit UTM, Skudai, Johor Bahru. ISBN 978–983–52–0833–1 http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=537
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Hassan, Hanita
Multimodal communication of corporate website design
description This book examines the multinational corporate website designs from a communication perspective. It looks at the ways in which different multimodal modes are employed in disseminating information to customers. How persuasive is a corporate website? How multimodal modes are used to portray the company identity and ideology? How can a particular website design depict self–presentation? This book attempts to show that the aim of corporate websites is not restricted to promoting products but the roles of the websites are inclusive of building brand image, portraying the company identity and promoting their ideology.
format Book
author Hassan, Hanita
author_facet Hassan, Hanita
author_sort Hassan, Hanita
title Multimodal communication of corporate website design
title_short Multimodal communication of corporate website design
title_full Multimodal communication of corporate website design
title_fullStr Multimodal communication of corporate website design
title_full_unstemmed Multimodal communication of corporate website design
title_sort multimodal communication of corporate website design
publisher Penerbit UTM
publishDate 2012
url http://eprints.utm.my/id/eprint/30170/1/HanitaHassan2012_MultimodalCommunicationOfCorporateWebsiteDesign.pdf
http://eprints.utm.my/id/eprint/30170/
http://www.penerbit.utm.my/cgi-bin/katalog/buku.cgi?id=537
_version_ 1643648476291006464
score 13.149126

相似书籍