Factors influencing competitive pricing for airlines in Malaysia

• Main Authors: Abdul Mutalib, Suhairah, Hashim, Zaiful Hasmi, Yus Kelana, Beni Widarman, Sentosa, Ilham, Othman, Rafidah, Ho, Theresa C. F., Teo, Poh Chuin
• 格式: Article
• 语言: English
• 出版: HRMARS 2020
• 主题: HF Commerce
• 在线阅读: http://eprints.utm.my/id/eprint/91836/1/SuhairahAbdulMutalib2020_FactorsInfluencingCompetitivePricing.pdf; http://eprints.utm.my/id/eprint/91836/; http://dx.doi.org/10.6007/IJARBSS/v10-i4/7110

The purpose of this study is to determine the factors that influenced competitive pricing for airlines in Malaysia. A particular route, Kuala Lumpur to Singapore has been selected as the case study whilst observing a comparison of competitive pricing between full service and low cost carriers. This...