Behavioral intention to use mobile learning: evaluating the role of self-efficacy, subjective norm, and whatsapp use habit

• Main Authors: Kumar, Jeya Amantha, Bervell, Brandford, Annamalai, Nagaletchimee, Osman, Sharifah
• 格式: Article
• 語言: English
• 出版: Institute of Electrical and Electronics Engineers Inc. 2020
• 主題: L Education (General)
• 在線閱讀: http://eprints.utm.my/id/eprint/93468/1/SharifahOsman2020_BehavioralIntentiontoUseMobileLearning.pdf; http://eprints.utm.my/id/eprint/93468/; http://dx.doi.org/10.1109/ACCESS.2020.3037925

This study empirically investigates factors predicting students' behavioral intentions towards the continuous use of mobile learning. Two baseline models namely the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) with the addition of habit as an exogenous construct were u...