Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

• المؤلفون الرئيسيون: Abbasi, A.Z., Rehman, U., Fayyaz, M.S., Ting, D.H., Shah, M.U., Fatima, R.
• التنسيق: مقال
• منشور في: Emerald Group Holdings Ltd. 2021
• الوصول للمادة أونلاين: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115081968&doi=10.1108%2fDTA-02-2021-0055&partnerID=40&md5=57248cb065a8613822dfa737f731d308; http://eprints.utp.edu.my/30274/

Purpose: Playing video gaming is one of the most popular forms of leisure activities. This study looks into a specific video game genre, under the category of Multiplayer Online Battle Arena (MOBA) games. The purpose of this research is to investigate the factors that lead to the consumption of MOBA...