Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games

• Main Authors: Abbasi, A.Z., Rehman, U., Fayyaz, M.S., Ting, D.H., Shah, M.U., Fatima, R.
• 格式: Article
• 出版: Emerald Group Holdings Ltd. 2021
• 在線閱讀: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115081968&doi=10.1108%2fDTA-02-2021-0055&partnerID=40&md5=57248cb065a8613822dfa737f731d308; http://eprints.utp.edu.my/30274/

Purpose: Playing video gaming is one of the most popular forms of leisure activities. This study looks into a specific video game genre, under the category of Multiplayer Online Battle Arena (MOBA) games. The purpose of this research is to investigate the factors that lead to the consumption of MOBA...