An investigation of tourists' destination image, satisfaction and destination loyalty: Batu Ferringghi Beach, Penang

• Main Authors: Goo, Y.M, Yew, X.T., See, S.F.
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2014
• 主題: G Geography (General)
• 在線閱讀: http://repo.uum.edu.my/13290/1/7.pdf; http://repo.uum.edu.my/13290/; http://www.thic-uum.com/

This study compares local and international tourists regarding to their perception towards destination image, overall satisfaction and destination loyalty with their visit(s) to Batu Ferringhi Beach, Penang.This research was also conducted to examine the relationship between destination images, tour...