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Strategic role of customer orientation in differentiation strategy and organizational performance nexus: A Partial Least Square (PLS) approach

The aim of this study is to investigate the nexus of differentiation strategy and organizational performance with customer orientation as a mediator in setting of the hotel industry in Malaysia.Data were gathered through a survey using mail and email questionnaire with a sample of 60 three to five...

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书目详细资料
Main Authors:	Abdullah, Haim Hilman, Kaliappen, Narentheren
格式:	Article
语言:	English
出版:	MAXWELL Science Publication 2014
主题:	HD28 Management. Industrial Management
在线阅读:	http://repo.uum.edu.my/15715/1/v7-.pdf http://repo.uum.edu.my/15715/ http://www.maxwellsci.com/jp/abstract.php?jid=RJASET&no=428&abs=28
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