Bridging the gap between brand experience and customer loyalty: The mediating role of emotional-based trust

In the business arena, every manager hopes to prolong their business lifespan through customer loyalty. Therefore, it is important to understand the predictor and influence of customer trust in order to strengthen the customer-brand relationship.Customer trust is formed from rational and emotional...

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書目詳細資料
Main Authors:	Ong, Chuan Huat, Md. Salleh, Salniza, Yusoff, Rushami Zien
格式:	Article
語言:	English
出版:	International Academic Research Journal 2015
主題:	HD28 Management. Industrial Management
在線閱讀:	http://repo.uum.edu.my/16136/1/47.pdf http://repo.uum.edu.my/16136/ http://www.iarjournal.com/iar-journal/iar-journal-of-business-and-technology/
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