Environmental technological innovation and market demand: is market orientation a missing link?

• المؤلفون الرئيسيون: Yusuf, Muhammad Fakhrul, Ashari, Hasbullah, Razalli, Mohd Rizal, Ramle, Rashidah
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2016
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/17703/1/5th%20ICAEMS%202016%201-6.pdf; http://repo.uum.edu.my/17703/; http://seekdl.org/conferences_page_papers.php?confid=232

Environmental technological innovation has becoming an important step towards sustainable development for emerging country like Malaysia, and market demand is an important determinant of environmental technological innovation.However, stakeholders have neglected demandbased perspective, while design...