The moderating effect of external environment on the relationship between market orientation and business performance: a quantitative approach
The purpose of this study is to examine the moderating role of external environment on the relationship between market orientation (MO) and business performance of small and medium enterprises (SMEs) in Punjab, Pakistan.This study seeks to resolve the inconsistencies found in the contemporary lite...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Othman Yeop Abdullah (OYA) Graduate School of Business, Universiti Utara Malaysia
2016
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/18441/1/IPBJ%20%20%208%201%202016%20%2016-25.pdf http://repo.uum.edu.my/18441/ http://www.oyagsb.uum.edu.my/images/ipbj/IPBL_Vol._8_1_2016/2.pdf |
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