Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary cont...
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| 主要な著者: | , , |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
EDP Sciences.
2017
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/20987/1/shsconf_icome2017%201%207ix.pdf http://repo.uum.edu.my/20987/ http://doi.org/10.1051/shsconf/20173300085 |
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