Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge

• Main Authors: Abdulrauf, Aishat Adebisi, Abdul Hamid, Norsiah, Ishak, Mohd Sobhi
• 格式: Conference or Workshop Item
• 语言: English
• 出版: EDP Sciences. 2017
• 主题: P Philology. Linguistics; T Technology (General)
• 在线阅读: http://repo.uum.edu.my/20987/1/shsconf_icome2017%201%207ix.pdf; http://repo.uum.edu.my/20987/; http://doi.org/10.1051/shsconf/20173300085

User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary cont...